Uzbekistan's real property registration and cadastre system, critical for economic growth and development, faced significant challenges due to outdated practices, inefficiencies, and limited public awareness. The lack of a modern, accessible, and transparent system for property registration hindered legal property ownership and economic development. In particular, the system's inefficiencies affected the ability of citizens, legal entities, and municipalities to register their properties, leading to complications in land ownership rights, reduced investment opportunities, and a lack of confidence in the property market. Additionally, there was a general lack of understanding among the public and institutional stakeholders about the importance of registering property in the state cadastre, which further exacerbated the problem. Vulnerable groups, including women and low-income families, were particularly affected, as they lacked access to the information and resources necessary to secure their property rights. The Government of Uzbekistan, recognizing these issues, sought to modernize the system by integrating it into the national eGovernment structure, making it more efficient and accessible. However, for this modernization to be successful, it was essential to raise public awareness and educate the population and stakeholders on the benefits and processes of property registration. This required a comprehensive public awareness campaign (PAC) to inform and engage various target groups, ensuring widespread participation and compliance with the new system.